MSNBC "Leaning Forward" To Promote Fracking

The LEAN FORWARD brand is rolling out online with General Electric and America's Natural Gas Alliance as the site launch partners. How do partnerships like these affect the content you see as news?

Related Article: Fracking and MSNBC: Network's 'Lean Forward' Website Funded With Sneaky 'Native' Pro-Fracking Ads

Fracking and MSNBC: Network's 'Lean Forward' Website Funded With Sneaky 'Native' Pro-Fracking Ads

"Native content is a digital advertising method in which the advertiser attempts to gain attention by providing content in the context of the user’s experience, matching both the form and function of the environment in which it is placed," explained a recent MarketingWeek article. If banner ads and pop-up ads are "overt ads," then native ads are best described as "covert ads," akin to the controversial "video news releases" for TV news.

MSNBC "Leans Forward" Into Running "Native Ads" Promoting Fracking (via Desmogblog)

Three years into its "Lean Forward" re-branding campaign, MSNBC has given new meaning to the catchphrase, leaning forward into running branded content promoting hydraulic fracturing ("fracking").  Looking to beef up its web presence, MSNBC has brought…

YouTube Co-Founder Responds To Recent Changes: ‘Why the f^ck do I need a Google+ account to comment on a video?’

Youtube co-founder objects to Google+ integration (via The Inquirer)

ONE THING that readers of The INQUIRER have said loud and clear following the news last week that a Google+ account is now required to post YouTube comments is that they're not happy about it. Apparently they're in good company. Jawed Karim, one of…